The “Five C” Framework for Buying Matrix Sunglasses

February 9th, 2010

Buying sunglasses – Matrix Sunglasses or otherwise – can sometimes be a bit daunting by virtue of the sheer number of choices available.  You have plenty of decision-points around style, color, quality, price, eye protection, etc. 

With this in mind, I’d like to share some insights from an interesting article I stumbled upon the other day.  The article discussed the decision-making-process involved in purchasing sunglasses, and boiled the whole thing down to the “five C’s” – comfort, clarity, care, color & cost.  I really like the framework, and I think it’s a terrific way to simply the buying process.

Comfort is self-explanatory.  You don’t want something that feels like it’s made of broken glass.  Also, the sunglasses should fit well, and keep in mind that everyone has a different shaped head.  For example, our Morpheus Sunglasses are relatively slim from lens-to-lens, so they typically do not look right on someone with a large face or head.  Conversely, our Agent Smith Sunglasses are nice and wide and thus are very appropriate for a large-headed individual. 

Clarity refers to the visual quality of the lenses.  Cheaply-made lenses could be blurry, streaky, or easy to scratch.  Although you will pay more for lenses with a high degree of visual quality, it’s well worth it.  

Care can be broken down into two sub-segments: eye care and lens care.  Obviously, your eye care is the most important aspect of your sunglasses, which is why you must only wear sunglasses that offer maximum UV protection.  All of our Matrix sunglasses have lenses with UV400 Protection, which is the best protection for your eyes.

In terms of lens care, one of the best things you can do is to keep the lenses clean with a microfiber cloth.  This makes cleaning the lenses super easy, and the micro-fiber material will not scratch the lenses.  This is why all of our Matrix eyewear comes with a free microfiber bag (except for the Morpheus Sunglasses, which come with a hard shell case).

The fourth ‘C’ is color.   Jet black, slate, blue, and brown are all common lens colors.  Your choice largely boils down to personal preference.  All of our Matrix sunglasses have black & gray lenses. 

Finally, the fifth ‘C’ is cost.  Do not break the bank, but obviously do not buy sunglasses at the local dollar store.  As the old adage says, “you get what you pay for”!  Our Matrix sunglasses offer a nice balance between price and quality [end…shameful plug!).

Till next time…

Shipping Policy Overview

January 15th, 2010

For this week’s post, I’d like to touch on everybody’s favorite subject – shipping policies for our Matrix Sunglasses!  Ok, but seriously, we get a lot of questions about this so I think it’s worthwhile to provide some specifics.  Other posts have touched on this topic, but this time I will be going into greater detail.    

First and foremost, whether you order the Morpheus Sunglasses, Neo Sunglasses, Agent Smith Sunglasses, or any other style from our website, you can rest assured that you will NEVER be charged for shipping.  It does not matter if you live in the US, UK, South Africa, Pakistan, or anywhere else on Earth, you will enjoy free shipping every time you order a pair of our excellent Matrix Sunglasses.   

Of course, there is a tradeoff here – while we do provide tracking numbers for US shipments, we are not able to provide these details for international shipments.  To do so would be cost-prohibitive, making our free shipping policy unfeasible.   The good news is that our packages rarely have any problems reaching their destinations, and in the rare cases there is a problem our policy is to immediately ship a replacement package.    

We use the US Postal Service (USPS) for all shipments.  We aim to get packages out the door within 1-3 business days after an order is placed.  Once shipped, US customers usually receive their orders in 2-3 business days, and international customers anywhere from 10-15 days on average.

We ship all of our Matrix sunglasses in plain brown boxes, well-packed with recycled materials.  We do not wish to draw any unnecessary attention to our boxes, so we made a conscious decision to make them as unassuming as possible.   Depending on the country, colorful boxes that draw the attention of unscrupulous customs workers tend to vanish in thin-air.  We do not believe there is any reason to take this risk.   

Finally, we mark all international shipments as “gift” in order to avoid customs charges.  Whenever a package is labeled as a gift, no value is declared and thus no taxes or fees can be levied.  This is not applicable for US shipments.

Well, that concludes your master’s course in MatrixEyewear.com ‘s shipping policies!  I hope you found it informative and helpful.  Check out our Matrix Sunglasses today, especially our best-selling  Morpheus Sunglasses, Neo Sunglasses, and Agent Smith Sunglasses.  I think you will be glad you did.

Till next time, “Mr. Anderson”…

Five Things to Do with Your Matrix Sunglasses this Holiday Season

December 22nd, 2009

The December holiday season is here!  Whether you celebrate Christmas, Hanukah, Kwanzaa or something else, we here at MatrixEyewear.com wish the very best to you and your family this holiday season. 

My family and I celebrate Christmas, so I am a little partial to that particular manifestation of the holiday season.  But hey, this blog is about Matrix sunglasses, right?  So, I figured I would combine the two subjects and list the top 5 things to do with your Matrix eyewear this holiday season.

  1. Give Matrix sunglasses as gifts to friends and family.  Neo Sunglasses, Trinity Sunglasses, Morpheus Sunglasses, the Twins Sunglasses, and even the Agent Smith Sunglasses would all make fantastic gifts for people close to you.
  2. Wear your Matrix eyewear wherever you go, especially on sunny and snow-covered days.  Each Matrix eyewear style comes standard with top-of-the-line lenses that are guaranteed to protect your eyes from all the destructive UV rays of the sun.  All of our lenses offer UV400 protection, which provides the best shield possible for your eyes. 
  3. Buy the entire Matrix Sunglasses Package and distribute the 9 pairs of sunglasses to your most valued business partners and clients.
  4. Make sure your lenses are cleaned and ready to go for the New Year by utilizing the microfiber bags that accompany all styles (except for the Morpheus Sunglasses, which come with a free hard shell case).  The microfiber material is an excellent cleaning fabric that is tightly woven to eliminate the possibility of scratching the lenses during the cleaning process.  
  5. Transform your Morpheus Sunglasses into a Christmas tree ornament! (ha, ha…I just had to end with some humor…which obviously is not my strong suit!).

So there you have it, my quick & dirty list of things to do with your Matrix Sunglasses during this wonderful holiday season.  Go ahead and give us a try and order a pair today.  Our Neo Sunglasses, Trinity Sunglasses, Twins Sunglasses, and Agent Smith Sunglasses are extremely cool-looking, high-quality shades.  I guarantee it!

Happy Holidays!

Why Quality Sunglass Lenses are Important

December 10th, 2009

As you may or may not know, we here at MatrixEyewear.com take great pride in our Matrix sunglasses.  Whether it’s the Morpheus Sunglasses, the Neo Sunglasses, or the Agent Smith Sunglasses, we aim for top-notch quality.  And we stand behind this pledge with our industry-leading, 365-day warranty. 

So what exactly does quality mean in the context of Matrix sunglasses?  Well, quality means many things to many people, but when it comes to your eyes, the quality of the lenses is definitely the most critical factor. 

The best lenses have what is known as “UV400” protection.  This offers maximum protection from any type of ultraviolet radiation (UV) emanating from the sun (as well as some manmade lighting, but since we’re discussing sunglasses we will focus on the sun here…).

The sun actually generates 3 types of UV, two of which can be harmful – UVA and UVB.  I won’t go into the differences between the two here, as this information can easily be found via Google.  However, it is important to simply understand that there are 2 troublesome types of UV, so that you can make sure your sunglasses protect you against both.

Research has shown that higher levels of UV can cause damage to both living as well as non-living things.  Of course, this includes your eyes, which are especially sensitive, especially during peak daylight hours.  Excessive UV exposure has been proven to cause blindness in people as well as animals.  Do not take the sun’s ultraviolet radiation lightly…only buy quality sunglasses with UV400 protection!

This is why we here at Matrix Eyewear ONLY sell Matrix sunglasses with complete UV400 protection.   ALL of our sunglass lenses offer this – including Morpheus Sunglasses, Neo Sunglasses, Agent Smith Sunglasses, Trinity Sunglasses, Seraph Sunglasses, the Twins Sunglasses

So don’t be fooled by lower-priced competitors.  Only buy sunglasses with UV400 protection, like the ones you can buy here at Matrix Eyewear.  Your eyes will thank you for years to come!

Morpheus Sunglasses: What Sets Ours Apart

November 16th, 2009

One of our most popular styles of Matrix sunglasses is the Morpheus.  These are a total fan favorite, and there are two primary reasons for this.

The first reason is that Morpheus remains the most popular character in the Matrix trilogy, even more so than Neo.  The Morpheus character is smooth, confident, and ever-knowing.  As the instigator of the revolution, he is the one that fully exudes the confidence and aura of a true leader and hero.  Plus, you’ve got to love the red pill/blue pill “Alice in Wonderland” scene!

The second reason is that our Morpheus sunglasses blow away the competition.  The vast majority of our competition basically sells “costume-jewelry” quality Morpheus sunglasses.  This is fine if you are just looking to dress up for Halloween, but for everyday wear and tear you will definitely need something of substantially higher quality.

Because the Morpheus sunglasses do not have the traditional arms to hold them in place behind the ears, the nose clip is truly the most critical factor.  If the nose clip is low quality, the sunglasses will not stay on your face and obviously that would make them useless.  This is where the vast majority of our competitors get it wrong – they skimp on the nose clip and the result is a poor quality product with limited functionality. 

Our Morpheus nose clips are spring-loaded.  This means the clips retain their “hold” ability over time, and can accommodate a wide range of nose shapes and sizes.  In fact, many customers wear their sunglasses for years with no noticeable degradation in the “tightness” of the clip.  Additionally, our nose clips are made from silicon material, not plastic.  This helps ensure that the sunglasses do not slip off your nose, particularly with oily or sweaty skin. 

In addition to the nose clip, we have also taken special care to ensure the lenses are top-notch.  The lenses are polycarbonate, scratch resistant, and offer UVA and UVB protection (UV400 Protection), which is the best protection for your eyes.  Here again is another area where the competition falls short, but I guess it is understandable because who cares about eye protection from your Halloween costume shades!

The fact that we offer a full 1-year, no questions asked return policy is proof that we fully stand behind our Morpheus Sunglasses as well as all of our other products.  If our Matrix sunglasses were of low-quality, we would not offer such an unprecedented warranty

So go ahead and give them a try, and amaze your friends with your Morpheus Sunglasses’ ability to magically float on your face!  There is no risk with these or any of our Matrix sunglasses, because you can always return them if you do not like them, if they do not look good on your face, or for any reason at all.

Helpful Hints for MatrixEyewear.com

November 2nd, 2009

Well, Halloween has come and gone and I must say that the characters from The Matrix movies are still extremely popular even to this day.  It has been 6 years since the last Matrix movie, yet demand for Matrix sunglasses is as strong as ever.  This is a testament to the iconic nature of the Trilogy, as well as the ultra-premium quality of our replica sunglasses.

October was a record month for MatrixEyewear.com, and I had a lot of opportunity to talk to customers about our products and services.  The feedback was excellent, and I thank each and every one of you!  I also received some great questions, and I thought it would be helpful to highlight a few of the most commonly-asked questions I received.

First, the standard free pair for the buy 2, get one free deal is the Neo Reloaded Sunglasses.  However, it is absolutely no problem to provide an alternative model for the free pair if you wish (any style except the Morpheus Sunglasses…sorry!).  Just send me an email with your desired free pair and I will make it happen!

Second, yes we do have a full 1-year, “no questions asked” return/refund policy.  We realize that buying from the Internet is sometimes tricky because you cannot touch and see the physical product.  Especially with our Matrix sunglasses, there is obviously no way to try them on to see how they look on your face.  Additionally, we truly believe we offer high-quality, superior products, and we stand behind all of our Matrix eyewear 100%.  Put it all together, and you can see why we have no problem whatsoever offering this industry-best warranty. 

Third, yes shipping is totally free whether you live in the US, UK, Japan or Croatia!  We use the USPS for all shipping, and unless they dramatically raise their postage rates, we will always ship for free.

Fourth, we pack all orders in plain brown boxes that are designed to be as inconspicuous as possible.  We do not have any fancy graphics or “Matrix Eyewear” marketing banter on the boxes.  We feel it is better NOT to draw attention to the packages because, let’s face it, there are some unscrupulous postal workers out there!

We also mark all international packages as “gift” and therefore you should not have to pay any customs charges. 

Finally, yes, the Morpheus Sunglasses include a hard shell case absolutely free.  Every other style of our Matrix sunglasses comes with a free microfiber bag.  These include all 3 Neo sunglasses, the Agent Smith Sunglasses, Trinity Sunglasses, both Twins sunglasses, and the Seraph Sunglasses.

The Matrix Eyewear “Crazy” 365-Day Warranty

August 20th, 2009

Last week, a customer asked me how it is possible to offer our industry-leading 365-day “no questions asked” money-back guarantee on all of our Matrix sunglasses.  This is certainly a loaded question that got the creative juices flowing.  After thinking about her question, I thought it would make a great topic for this week’s blog post.

The short answer is that we can offer this “crazy” warranty because our Matrix sunglasses are of exceptional quality.  No other competitor can hold a candle to our level of quality, and that is why no other competitor comes close to offering a 1-year warranty.  Sure, if you are simply looking for a Matrix Halloween costume, any competitors’ sunglasses will fit the bill.  But if you want legitimate, premium sunglasses – the “real deal” – you’ll have to shop at matrixeyewear.com. 

So how do we ensure top-notch quality?  Well, we use only the most reputable suppliers for our lenses and frames.  In fact, our entire company in particular was built around offering only the highest quality lenses possible, because we strongly believe that the quality of the lens dictates the quality of the sunglasses.  We ONLY use shatterproof and scratch-resistant polycarbonate lenses that have UV400 protection (that’s the best you can get)

While not quite as critical as the lenses, the frames also must be of high quality to enable our crazy guarantee.  Specifically, we insist on using metal frames and screws in the manufacturing process, not plastic ones (obviously this does not apply to the Morpheus Sunglasses…which have no frames!).

These same high product quality standards apply to all of our Matrix eyewear – Neo Sunglasses, Trinity Sunglasses, Morpheus Sunglasses, Twins Sunglasses, Seraph Sunglasses, and the Agent Smith Sunglasses.  No matter which style you get, you can rest assured that you’ll be getting the best quality available. 

The fact that we receive very few warranty requests really proves the point here.  We have been in business for over 6 years and have literally sold thousands of pairs of Matrix eyewear, and yet our warranty requests have been far less than 1% of total sales during this time.  And the warranty requests we do receive are almost always because a customer decides he does not like the look of the sunglasses on his actual face, not because of poor quality. 

But hey, do not take my word for it.  Buy yourself some of our Matrix sunglasses and see for yourself!  I’ll bet you’ll be glad you did.

Top 5 Features to Look for in Sunglasses

July 8th, 2009

I love working here at Matrix Eyewear, I really do.  The Matrix movies are some of my all time favorites, and the sunglasses we sell here are truly the best I’ve seen.  Ok, yes I am biased but whose counting?

Anyway, whether you want Matrix sunglasses or some other style, here are 5 features that are absolute “must-haves”. 

  1. Durable and protective lenses.  Your eyesight is important, so you must wear sunglasses that protect your eyes.  I would not settle for anything less than shatterproof and scratch-resistant polycarbonate lenses.  Ideally, your lenses will feature UVA and UVB protection, at UV400, which offers maximum protection for your eyes.
  2. Metal frames.  Plastic frames are not as durable or attractive as metal frames.  Plastic frames may be ok for throw-away sunglasses, but metal frames are critical to help ensure long-lasting durability.
  3. An excellent warranty or customer satisfaction guarantee.  If a brand or a company is offering a strong warranty or return policy, that is a good sign they sell a quality product.  (shameless plug alert: unlike our competitors’ standard 30- or 90-day warranties, we stand behind our Matrix sunglasses with a full 1-year warranty!)
  4. Quality manufacturing.  Too many Internet sunglass retailers (let’s say…99% of them) sell ultra-cheapo costume sunglasses.  Too often, the term “replica” equates to a level of quality that you might expect from something purchased out of a coin-operated toy vending machine.   If in doubt, ask questions, and refer to #3 above for a good indicator.
  5. Free bonuses.  Hey, who says you can’t get anything for free?  A good sunglass retailer will throw in some freebies, like free microfiber bags or carrying cases, free shipping, and even a free pair for exceeding a certain purchase amount. 

Matrixeyewear.com has been selling Matrix sunglasses for 6 years, and we have sold over 5000 pairs of Matrix sunglasses during that time such as the Morpheus Sunglasses, Neo Sunglasses, Agent Smith Sunglasses, Trinity Sunglasses, Twins Sunglasses and even the Seraph Sunglasses.  The list above is a compilation of what we have learned over the years.   I hope you enjoyed it.